5 Email Marketing Tips That Will Print You Money: How to Create an Email Marketing Plan

Instruction

Email marketing remains one of the most profitable digital marketing channels. According to Campaign Monitor, email marketing can generate $44 for every $1 spent, making it a high-ROI strategy that outperforms social media, SEO, and PPC when done correctly.

But why do so many businesses still fail at email marketing? The problem lies not in the strategy itself but in the execution—or lack of a solid email marketing plan.

In this guide, we’ll walk you through five proven email marketing tips that will help you "print money"—and" more importantly, how to create a complete email marketing plan around them. Whether you're a beginner or looking to improve your current strategy, these tips will help you make your emails work smarter, not harder.

Why Email Marketing Still Works in 2025

Despite the rise of social platforms and new technologies, email is far from dead. In fact,

There are 4.6 billion email users globally (Statista, 2025).
99% of consumers check their email daily.
Emails get higher conversion rates than any other digital channel.

Why? Because you own your list. Unlike social media, where algorithms change and reach is limited, your email list is yours. You can directly communicate with your audience, segment them, personalize messages, and nurture relationships over time.

But none of that matters without a strong email marketing plan and actionable tactics.

Tip #1: Build a High-Quality Email List (Not Just a Big One)

Many beginners focus on growing a big list fast—but quality beats quantity. A 1,000-subscriber list with highly interested people will outperform a 10,000-person list of random, disengaged contacts every time.

How to Build a High-Quality List:

1. Use Lead Magnets

Offer something valuable in exchange for an email. Examples:

Free eBook or guide
Discount coupon
Webinar access
Checklist or toolkit

2. Use Smart Opt-In Forms

Place opt-in forms:

On blog sidebars and footers
In pop-ups triggered by scroll or exit-intent
On landing pages tailored to your offer

3. Double Opt-In

This ensures the subscriber is real and truly interested. It reduces spam complaints and increases engagement.

4. Segment From the Start

Ask a question on sign-up, like “What are you most interested in?” Then tag subscribers based on their answer. This helps personalize future emails and improves click-through rates.

Tip #2: Create a Simple But Strategic Email Marketing Plan

A good email marketing plan has 3 main components:

A. Your Goal

What do you want to achieve?

More sales?
Webinar sign-ups?
Course enrollments?
Product downloads?

B. Your Audience

Define your target audience and buyer personas:

What are their pain points?
What are they trying to solve?
What stage of the buying journey are they in?

C. Your Email Types

Use a mix of these email types in your plan:

Welcome Series—Onboard new subscribers
Nurture Emails—Build trust and authority
Sales Emails—Pitch offers or products
Newsletter Emails— Share updates or content
Re-engagement Emails—Win back inactive subscribers

Pro Tip: Map your content calendar for 30 to 90 days ahead using a spreadsheet or tool like Notion, Trello, or Google Sheets.

Tip #3: Automate Like a Pro (Set It and Scale It)

Automation is where email marketing becomes a money-printing machine. Once set up, your automated flows work for you 24/7.

Best Automations to Set Up:

1. Welcome Series

First impressions matter. A welcome email series introduces your brand and builds relationships early.

Email 1: Welcome + what to expect
Email 2: Your best free content or offer
Email 3: Testimonials or case studies
Email 4: Soft pitch

2. Abandoned Cart

If someone adds a product to cart but doesn’t buy it, trigger a reminder:

Email 1: Reminder with image
Email 2: Social proof (reviews)
Email 3: Urgency or limited-time coupon

3. Post-Purchase Follow-Up

Build loyalty and upsell:

Thank them
Ask for a review
Recommend complementary products

4. Re-engagement Campaign

For cold subscribers who haven’t opened in 60–90 days.

“Are we still welcome in your inbox?”
Offer a fresh incentive
Remove cold leads to improve deliverability

Use Tools Like:

MailerLite
ConvertKit
ActiveCampaign
Klaviyo (for eCommerce)

These tools offer pre-built templates, tagging, and automation sequences.

Tip #4: Craft Irresistible Subject Lines & Email Copy

You could have the world’s best offer—but if your subject line doesn’t grab attention, your email won’t get opened. And if your email copy isn’t persuasive, it won’t get clicked.

Subject Line Tips:

Keep it under 50 characters
Use curiosity: “You won’t believe what happened...”
Use personalization: “Nipam, your next step is waiting.”
Use urgency: “Last chance: 70% off ends tonight.”
Avoid spammy words like “FREE!!!” or “Act Now.”

Email Copy Tips:

Write like a human, not a marketer.
Use short sentences and paragraphs.
Focus on the reader's benefit, not your product’s features.
Use storytelling. People connect with narratives.
End with a clear call to action (CTA). Just one.

Example CTA: “Click here to claim your discount before it expires.”

BONUS: Use AI tools (like ChatGPT) to draft variations, then A/B test to see what works best.

Tip #5: Track, Analyze, and Optimize

What gets measured gets improved.

Key Metrics to Monitor:

Open Rate—How many people open your emails. (Goal: 20–30%)
Click-Through Rate (CTR)—% who click a link inside. (Goal: 2–5%)
Conversion Rate—%who complete the desired action (buy, sign up).
Unsubscribe Rate—Under 0.5% is healthy.
Bounce Rate—Clean your list if bounces go above 2%.

How to Improve Results:

A/B test subject lines, send times, CTAs
Clean your list quarterly to remove inactive subscribers
Segment based on behavior (purchase history, click habits)
Personalize your emails beyond just “Hi {First Name}.”
Send at optimal times (typically Tuesday–Thursday, 10am–2pm)

Bringing It All Together: A Sample Email Marketing Plan

Let’s say you’re an online course creator selling a $97 productivity course.

Goal:

Make 100 sales in 30 days

Target Audience:

Busy professionals struggling with time management

Funnel:

Lead Magnet: “Free 7-Day Productivity Challenge”
Email Sequence:
- Day 1: Welcome + deliver challenge
- Day 2–6: Value-packed tips with subtle pitching
- Day 7: Case study + course introduction
- Day 8: Limited-time discount offer
- Day 10: Urgency reminder
- Day 12: Final chance

Automation:

Set up welcome series
Create a sales funnel
Use cart abandonment emails
Upsell to coaching package post-purchase

Metrics to Monitor:

Opt-in conversion rate (target: 25%)
Open rate (target: 30%)
Course sales (target: 100)

Final Thoughts: Consistency = Cash

Email marketing isn’t a get-rich-quick trick—it’s a long-term relationship-building strategy that pays off over time. If you follow the tips above and stick to a smart plan, your list will become one of your most valuable business assets.

It’s not about sending more emails—it’s about sending the right emails to the right people at the right time.

And when you do that?

Yes, email marketing can start printing you money.

Quick Recap of the 5 Tips:

Build a high-quality list using lead magnets and smart opt-ins
Create a simple but strategic plan based on your goals
Automate key sequences to scale your impact
Write compelling subject lines and copy that convert
Track and optimize performance like a data-driven pro

Ready to Get Started?

✅ Choose your email tool
✅ Create your first lead magnet
✅ Write your first welcome sequence
✅ Start building your list today